It is fairly common to have a situation whereby there is an order placed on your website but no payment is received. This does happens for several reasons outline below:

1. the customer changes his/her mind;

2. the customer faces problem when making payment;

3. the customer needs a discount before proceeding to make payment;

4. the customer needs someone to call him/her back;

5. the customer ordered the wrong item;

6. the customer places order just to check the shipping fee;

7. the customer is waiting for his/her customer to pay before making payment to you.

8. Other reasons

In order to find out the real reason why the customer does not pay, it is advisable to conduct follow up action by contacting the customer immediately.